Week and Preliminary Dates
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Topic
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Assigned readings
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Principal activities
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Week 1
21 January and
23 January
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Part I
FOUNDATION CONCEPTS
What is international business?
Globalization of Markets and the Internationalization of the Company
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Chapter 1, Textbook
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Introductions
Case studies:
1. China globalizes London’s black cabs
2. Making the Apple iPhone
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Week 2
28 January and
30 January
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Part II
ENVIRONMENT OF INTERNATIONAL BUSINESS
National Differences in Political, Economic and Legal Systems
National Differences in Economic Development
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Chapter 2
and
Chapter 3, Textbook
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Case studies:
1. Revolution in Egypt
2. Ghana: An African Dynamo
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Week 3
4 February and
6 February
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National Differences in Economic Development (cont.)
National Differences in Culture
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Chapter 3
and
Chapter 4, Textbook
Article ‘Your company needs a foreign policy’ (Harvard Business Review)
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Guest Speaker: Mr Glyne Michelo, 1st Secretary, Trade and Commerce, Embasy of Zambia in Italy
Case studies:
1. Improving the lives of Bangladeshi garments factory workers
2. Walmart Can’t Conquer All Countries
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Week 4
11 February and
13 February and
15 February
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Theories of International Trade and Investment (Group Presentations)
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Chapter 6, Textbook
Article ‘The Competitive Advantage of Nations’ (Michael Porter, Harvard Business Review)
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Case studies:
1. Taobao’s rise
2. The Rise of India’s Drug Industry
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Week 5
18 February and
20 February
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Short quiz on the theoretical concepts covered in the classes
Government Policy and International Trade
Foreign Direct Investment
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Chapter 7
and
Chapter 8, Textbook
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Case studies:
1. Risks in Russia’s political and legal systems
2. Political, legal, and ethical dilemmas in the global pharmaceutical industry
3. China Limits Exports of Rare Earth Materials
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Week 6
25 February and
27 February
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Regional Economic Integration: BREXIT, One Belt One Road and Asian Infrastructure Investment Bank
Understanding ‘emerging’ markets: special focus on South East Asia, Eastern Europe and Africa
Review class for the mid-term
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Chapter 9, Textbook
Article ‘Africa’s New Generation of Innovators’ (Harvard Business Review)
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Case studies:
1. Government intervention at Airbus and Boeing
2. Prowling for Success: the revival of Jaguar and Land Rover
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Week 7
4 March and
6 March
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Review class (4 March)
Mid-term exam (6 March)
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Written, individual exam: Part I: multiple choice questions, Part II: essay questions on the topics covered in the class
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Week 9
18 March and
20 March
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PART III
STRATEGY AND OPPORTUNITY ASSESSMENT
Strategy and Organization in the International Firm
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Chapter 13, Textbook
|
Case studies:
1. IKEA’s strategies for global success
2. Global strategy at Lenovo
3. Organizing Siemens for Global Competitiveness
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Week 10
25 March and
27 March
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The Organization of International Business
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Chapter 14, Textbook
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Case study:
1. MD International and Latin America
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Week 11
1 April
and
3 April
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Market Entry Strategy and Strategic Alliances
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Chapter 15, Textbook
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Case study:
1. JCB Pins Hopes on the Indian Market
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Week 12
8 April
and
10 April
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PART IV INTERNATIONAL BUSINESS FUNCTIONS
Exporting, Importing and Countertrade
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Chapter 16, Textbook
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Case study:
1. Barret Farm Foods: a small firm’s international launch
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Week 13
15 April and
17 April
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Global Production and Supply Chain Management
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Chapter 17, Textbook
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Case studies:
1. Amazon Kindle Evolution
2. Making the Apple iPhone
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Week 14
24 April
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Review Class for Final Exam
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|
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Week 15
29 April
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Final exam
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Written, individual exam: Part I: multiple choice questions, Part II: essay questions on the topics covered in the class
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Week 16
TBC
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Group Presentations
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Groups shall be tasked to make presentations – analysis of a market entry strategy/-ies used by the multinational companies to foster their international trade. The case study should focus on emerging market company entering the Western, developed markets (focus companies: Siemens, Tata Group, Alibaba, Mittal, Gree, Huawei, or any other multinational company from China, India, Russia, Africa, Latin America)
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