This schedule is subject to change. Please check MOODLE weekly. Course textbook: The Basics of Media Writing by Kuehn/Lingwall. Book on Library Reserve: HuffPost=The Huffington Post Complete Guide to Blogging |
|
|
Week |
Session |
Topic |
Key terms |
Reading |
Textbook |
Assignment |
Activity |
ONE |
# 1
# 2
|
Intro to Course, Ethics, Writing Boot Camp |
Choosing a WAM topic
Free speech, hate speech, censorship,
|
Chapter 8 |
Kuehn/Lingwall |
1. Buy course book ASAP
2. Read "6 Tales of Censorship in the Golden Age of Free Speech" from Wired Magazine
www.wired.com/story/free-speech-issue-censorship/
*Take short online course: Online Media Law: The Basics for Bloggers and Other Publishers
http://tinyurl.com/39ejw9x
Take photo of your grade result page and email to:
[email protected]
|
WAM Topic Workshop |
TWO |
#3
#4
|
Ethics
Writing |
laws and regulations:
fair use/copyright/creative commons
Writing Crash Course for Smarties + AP Style |
Chapter 3 & 5
AP Style
|
Kuehn/Lingwall
|
*Chapter 3- Media Writing Style and Language Conventions
pgs. 62 -65; 71- 84; 86 - 95
(skip AP Style, p. 65 – 70)
+
Chapter 5 - Using Quotations
pgs. 157 - 161
*Writing Assignment
+
Read AP Style, p. 65 – 70
|
Fill in ethics handout
Writing handout |
THREE |
#5 |
MODULE 1:
NEWS CURATION BLOG |
What is news curation?
Introduction to Blog project
Writing essentials for a killer blog (FAJA, Triangle, Writer’s Voice)
Specific content and writing strategies (from active voice to CTAs)
|
Chapter 2- Media Writing
Chapter 9-
Target Audience
p. 297-299
|
Kuehn/Lingwall
|
*Find a favorite blog related to your topic and post it on MOODLE |
Lecture. Take notes. |
|
#6
Laptop |
LIBRARY WORKSHOP
News research
|
fact checking; fake news; objectivity; bias
|
Chapter 4
|
Kuehn/Lingwall |
*News Curation Assignment
+
Prepare for news pitch |
Research Activities. Examine bias coverage of controversial event. |
FOUR
(three sessions) |
# 7 |
Blog Treatment and Anatomy |
Blog title, motto, target audience and About Page
|
Chapter 5- Multiplatform Story and Leads
p. 142 - 151
+ MOODLE handouts |
|
Read Blog Anatomy Infographics on MOODLE and Headline + Lede + Summary handouts. Come prepared for quiz activity |
News Curation Pitches
Treatment workshop: Blog title, motto, target audience and About Page. |
|
#8
Laptop |
Anatomy of a Blog
cont'd |
Technical elements of blogs, blogging terms,
Headlines, ledes, summaries,
lateral writing
|
MOODLE
|
Chpts. 2-4
HuffPost (on reserve) |
Open Wordpress account and create blog site (follow steps on MOODLE handout) |
Blog Anatomy (quiz activity) and seminar:
Write headlines, ledes, summaries,
lateral writing |
+Friday |
# 9
Laptop |
Wordpress |
embedding, inserting images; writing captions; hyperlinks
|
- |
- |
Begin writing draft of one blog post on Wordpress (400 words max.)
Refer to Chapter 10- Web Copywriting |
Wordpress: embedding, inserting images; writing captions; hyperlinks
|
FIVE |
#10
|
LIBRARY WORKSHOP
the Review and
Organizational profile |
|
MOODLE |
Handouts |
Finish blog post draft on Wordpress |
The Review: find suitable info; compare and contrast sources;
Organization research
|
|
#11
Laptop |
Copywriting workshop: color coded blog draft in Wordpress due in class |
Revise for anatomy, content, syntax, design, attribution |
Chapter 10- Web Copywriting
|
|
Work on blog project. One week deadline. See MOODLE. |
Professor feedback of blog post drafts
Use rubric for copywriting |
SIX |
# 12 |
MODULE 2
Public Service Announcement (PSA) |
Critique and discuss PSAs |
Chapter 11 |
Kuehn/Lingwall |
|
|
|
#13 |
Persuasion and Aesthetic techniques |
Ethos, pathos, logos
Advertising Motive Appeals |
See handouts on MOODLE
and
+ Chapter 11
|
|
Topic selection |
Seminar |
SEVEN
(three sessions) |
#14 |
LIBRARY WORKSHOP
Research activities: |
credible sources, publications, type of content |
|
|
Factsheet |
Find suitable information; compare and contrast sources; research facts, statistics, data; audience research |
|
#15 |
Factsheet and Treatment
|
audience, logline, video title, catchphrase, summary, channel platform, organization |
Chapter 13 |
Kuehn/Lingwall
|
Write PSA treatment |
Factsheet pitch. Treatment workshop. |
+Friday |
#16
|
Technical terms for scripts: camera movement, camera shots, audio |
Visual and audio script cues |
|
|
SPRING BREAK!
Finish PSA treatment
|
Seminar |
EIGHT |
#17 |
Storyboard |
|
MOODLE
+
Chapter 13- TV commercial
pgs. 462 - 461 |
|
Read Script handout on MOODLE |
Video seminar |
|
#18 |
Script |
|
|
|
|
Workshop |
NINE |
#20 |
MODULE 3
PODCAST
LIBRARY WORKSHOP
Scholar research
|
Podcast guest and interview |
Chapter 4: Interviewing
pgs. 121- 132 |
- |
Scholar research |
Trace scholar's career (interview) |
|
#21
|
Guest interview contact (email, phone, facetime/skype, in person) |
the interview, protocol, wording, voice, |
MOODLE handout
Chapter 14
- Writing the email
pgs. 479 - 482 |
|
Email scholar (Plan A and B)
Refer to MOODLE handout and Chapter 14 |
Seminar |
TEN |
#19 |
Writing for the Ear
|
War of the Worlds: The Panic Broadcast
Podcasting |
Chapter 6- Radio
+
Fig. 6.3 |
Kuehn/Lingwall |
Find and listen podcast episode related to topic. Submit via MOODLE. |
Video seminars
Lecture |
|
#22 |
Podcast Treatment |
Segments, Title, motto, audience, logline |
Chapter 13-
Writing the Radio Commercial
pgs. 459 -461 |
|
Read MOODLE handout
+ Refer to Chapter 13 |
Workshop |
ELEVEN |
#23 |
Podcast Anatomy: the script |
vocabulary for intro and outro, formatting, cues, types of music breaks, etc. |
|
See Moodle Handouts |
Write script draft |
Seminar |
|
#24
Laptop |
Script copywriting |
cont'd |
|
|
Finish podcast project |
Workshop |
TWELVE |
#25 |
MODULE 4: Press Kit
|
Event planning, news hooks, research media organization |
Chapter 4-News Values and 5Ws
pgs. 110 - 111;
116 - 117 |
|
Read MOODLE Handout |
Lecture
Handout activity |
|
#26 |
Anatomy of Pitch Letter and Press Release
|
News lead, Inverted Pyramid, Quotes, Boilerplate, hashtags, Bio/background; Other Info |
Chapter 12- The News Release pgs. 417 - 419 |
|
Prepare Event Pitch |
|
THIRTEEN |
#27 |
Event Pitch |
cont'd |
Read and review materials on Moodle |
|
Pitch Letter and Press Release rough drafts |
Presentations of Event |
FOURTEEN |
#28
Laptop |
Copywriting |
Strategic communication |
|
|
Study for Exam (5% of grade) |
Workshop |
FIFTEEN
Monday,
May 6 |
#29 Exam on Last day of Class |
|
|
|
|
Prepare eportfolio and presentation |
|
FINALS WEEK |
#30 |
|
|
|
|
eportfolio
and presentations |
|