Week 1
Class A: Introduction to Social Networks and Media Management
Class B: What Is Social Media? (Kawasaki Ch. 1)
Week 2
Class A: Looking Critically at Social Media (Fuchs Ch. 1)
Class B: Communication Power (Fuchs Ch. 4)
Week 3
Class A: Participatory Culture (Fuchs Ch. 3)
Class B: Participatory Culture cont.
Week 4
Class A: Social Media Economy (Fuchs Ch. 5)
Class B: Social Media Economy cont.
Week 5
Class A: Governments & Facebook (Fuchs Ch. 7)
Class B: China & Social Media (Fuchs Ch. 9)
Week 6
Class A: The Sharing Economy (Fuchs Ch. 10)
Class B: The Future of Social Media (Fuchs Ch. 12) (Individual Essay assigned)
Week 7
Class A: Midterm Exam Review
Class B: Midterm Exam
Week 8
Class A: How To Use Social Media As A Business (Kawasaki Ch. 10)
Class B: Identifying Your Target Audience For Social Media
Week 9
Class A: Social Media Strategy Part 1 (Group Project assigned)
Class B: Social Media Strategy Part 2 (Kawasaki Ch. 2, Ch. 4)
Week 10
Class A: Social Media Strategy Part 1
Class B: Social Media Strategy Part 2 (Kawasaki Ch. 2, Ch. 4) Group Project assigned
Week 11
Class A: Theory of Organic Social Media (Kawasaki Ch. 11)
Class B: Practical Applications of Organic Social Media (Kawasaki Ch. 7, Ch. 9)
Week 12
Class A: Theory of Paid Social Media (Reading TBA)
Class B: Practical Applications of Paid Social Media Group Creative Brief due
MAKEUP Class 10am: Theory of Content Creation For Social Media (Kawasaki Ch. 3, Ch. 5)
Week 13
Class A: Practical Applications of Content Creation For Social Media (Kawasaki Ch. 9)
Class B: Measuring Success: KPIs in the Context of Social Media
SNOW MAKEUP Class: Group Project Workday Group Content Plan due
Week 14
Class A: Ethics of Social Media (Reading TBA)
Class B: Group Project Workday
Final Project Presentations