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JOHN CABOT UNIVERSITY

COURSE CODE: "MKT 304-2"
COURSE NAME: "New Product Management "
SEMESTER & YEAR: Fall 2018
SYLLABUS

INSTRUCTOR: Riccardo Maiolini
EMAIL: [email protected]
HOURS: TTH 11:30-12:45 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: MKT 301
OFFICE HOURS: by appointment

COURSE DESCRIPTION:
This course investigates the process of new product management, starting from idea and concept generation through to project evaluation and development. The course is designed to be a workshop for new product development, allowing students to explore market opportunities and propose new concepts to the market.
SUMMARY OF COURSE CONTENT:

This course will attempt to present and explain the practical, common procedures of New Product Management processes practiced by multinational companies, startups, SMEs.

LEARNING OUTCOMES:

The students will examine the process associated with new product development by:

·         Researching the theory and application of innovation and market adoption.

·        Comparing and contrasting the pros and cons of standardization vs. customization in a tangible good-based and service-based marketplace.

·        Conducting consumer and product research to validate a value-added market need.

TEXTBOOK:
Book TitleAuthorPublisherISBN numberLibrary Call NumberComments
New Product ManagementM. Crawford, A. Di BenedettoMc Graw Hill978-007-126336-8  
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
 Assignment Guidelines Class attendance, class participation and debate Mid-term: concept generation Final: New Product project 

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY
You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________
ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

Main topics covered during the course

- Idea creation
- Market analysis
- Design thinking process
- NPD Management
-Prototyping
- Launch
-Promotion