Week 1: The Tradition and Principles of Journalistic Reporting and Writing
An introduction to what constitutes strong, impactful journalism, with examples of effective reporting, interviews, “explainers,” and more. We’ll examine news stories of the day, with an eye to what works and what doesn’t according to journalistic standards.
Week 2: Investigation Journalism and Ethics in Journalism
Good investigative journalism has changed lives in every field, in every age. Using select case studies, we will dissect intensive investigative pieces to examine how different points of view and follow-up reporting are conducted, how to work with sources, reporting on background, fact-checking, data analysis, and adherence to standards and practices,
Week 3: The Trusted Source in Today’s Fake News World
What is media literary and its relation to civic responsibility? We’ll cover the importance of recognizing not just badly reported but “cloaked news” with hidden agendas and the goal of misleading rather than impartially informing, and what that means for those conducting responsible journalism—vitally needed trusted sources.
Week 4: Reporting and Writing for Multimedia
All journalism must be online-ready. This means being able to write not just for the web, blogs, forums, and more—but also being adroit in engaging people with your work through multimedia and social channels of and for a news organization. We will also study leading multimedia, transmedia, multi- and non-linear news storytelling.
Week 4 continued: Feature Writing and Profiles
Writing feature stories requires the same strong journalistic basics, with the ability to address what makes a story newsworthy and relevant, and how you can take it to the next level. We will also look at profile writing and how to tell stories as multi-faceted as our subjects, and as multi-sided as people’s truths can be.
Week 5: Public Relations Writing
Public relations is an exciting field for journalists, now that organizations can tell their own stories through so many channels—stories that are often sought by, and cross over into, traditional journalism. In studying advocacy journalism, we will learn the basic skills of op-ed and column writing.