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JOHN CABOT UNIVERSITY
COURSE CODE: "AS 101"
COURSE NAME: "Introduction to Graphic Design"
SEMESTER & YEAR:
Summer Session I 2018
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SYLLABUS
INSTRUCTOR:
Sabrina Schmidt
EMAIL: [email protected]
HOURS:
MW 9:00-12:45 PM
TOTAL NO. OF CONTACT HOURS:
45
CREDITS:
3
PREREQUISITES:
OFFICE HOURS:
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COURSE DESCRIPTION:
The aim of this course is to give students a comprehensive introduction to visual communication and to demonstrate how Graphic Design can be an effective and powerful tool for business. It covers a broad spectrum of different design disciplines, ranging from corporate identity, branding, brochure design, poster design, to packaging and illustration, and provides precious insight into the world of Graphic Design. The course is open to all students, particularly those who do not have a background in design, and complements other courses including Business, Management, Marketing and Communication.
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SUMMARY OF COURSE CONTENT:
Students will learn and apply the basic principles of design (e.g. composition, alignment, contrast, visual hierarchy) through a number of projects that cover different design disciplines. Under the supervision of the instructor, students will carry out graphic design projects that address those basic principles of design. Each project is introduced with professional case studies, technical background information and resources, as well as detailed tutorials for the use of the principal softwares.
N.b.
For specific inquiries or to set up an appointment please contact Prof. Schmidt via email on [email protected]
Changes, additional course information, etc. will be posted on MyJCU. Students are kindly asked to check this regularly and in advance of each class.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.
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LEARNING OUTCOMES:
How to interpret a design brief
How to develop a visual concept based on a design brief
How to work with a grid
How to work with imagery
How to draw with software tools
How to use typography and basic page layout
How to use colour/basic colour theory/professional colour systems
How to prepare artwork for print
How to use Photoshop, Illustrator and InDesign
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TEXTBOOK:
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REQUIRED RESERVED READING:
RECOMMENDED RESERVED READING:
| Book Title | Author | Publisher | ISBN number | Library Call Number | Comments |
| Profile: Pentagram Design | Susan Yelavich | Phaidon | 9780714843773 | | |
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GRADING POLICY
-ASSESSMENT METHODS:
| Assignment | Guidelines | Weight |
| Participation | Participation is expressed through professional engagement, resourcefulness, originality, technical skill, attention to detail, commitment, attendance and punctuality, course and exam work, and timely delivery of assignments. | 30% |
| Design Critique | Presentation of students' design concepts. | 20% |
| Final Exam | The final exam consists in designing an appropriate solution to a given design problem. | 50% |
-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance p
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work. The student has barely done enough to persuade the instructor that s/he should not fail.
FNegligent in attendance, academic honesty, or engagement with the course content.
-ATTENDANCE REQUIREMENTS:
All scheduled classes are mandatory.
Absence and late arrival affect the final grade.
Please refer to the university catalogue for the attendance and absence policy.
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ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic
dishonesty will receive a failing grade on the work in which the dishonesty occurred.
In addition, acts of academic dishonesty, irrespective of the weight of the assignment,
may result in the student receiving a failing grade in the course. Instances of
academic dishonesty will be reported to the Dean of Academic Affairs. A student
who is reported twice for academic dishonesty is subject to summary dismissal from
the University. In such a case, the Academic Council will then make a recommendation
to the President, who will make the final decision.
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STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap.
Students with approved accommodations must inform their professors at the beginning
of the term. Please see the website for the complete policy.
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SCHEDULE
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Meeting place: Mac Lab, Largo Fiorentini 1 (Inside Art Studio: Internal 3).
1. Monday May 21 - Introduction
NB: THE FIRST SESSION IS FUNDAMENTAL FOR THE COURSE.
2. Wednesday May 23 - Moodboard
3. Monday May 28 - Typography
4. Wednesday May 30 - Logo
5. Monday June 4 - Logo
6. Wednesday June 6 - Product design
7. Monday June 11 - Poster
8. Wednesday June 13 - Poster
9. Monday June 18 - Brochure
10. Wednesday June 20 - Brochure
11. Friday June 22 - Final exam
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