Meeting place: Mac Lab, Largo Fiorentini 1 (Inside Art Studio: Internal 3).
Week 1: Wednesday January 17:
Course introduction
Presentation client and scope of work
Brief part I
Session focus: A new branding model
Week 2: Wednesday January 24:
Brief part II;
Session focus: Custom iconographic systems, Proportion
Week 3: Wednesday January 31:
Work in progress
Session focus: The creative influence
Week 4: Wednesday February 7:
Work in progress
Session focus: Design critique
Week 5: Wednesday February 14:
Work in progress
Session focus: Visual hierarchy
Week 6: Friday February 16 (Make-up day for April 25):
Brief part III
Session focus: Project planning
Week 7: Wednesday February 21:
Work in progress
Session focus: Analysis feedback client
Week 8: Wednesday February 28:
Work in progress
Session focus: Design inspiration
Week 9: Wednesday March 7:
Work in progress
Session focus: Brands over time
Week 10: Wednesday March 14:
Work in progress
Session focus: Visual composition
Week 11: Wednesday March 21:
Work in progress
Session focus: Alignment
Week 12: Wednesday March 28:
Work in progress
Session focus: Design critique
Monday April 2 - Friday April 6:
Spring Break
Week 13: Wednesday April 11:
Work in progress
Session focus: Artwork for print
Week 14: Wednesday April 18:
Delivery of digital artwork
Session focus: Integrated branding
Week 15: April 28 - May 4:
Final exam: Presentation of portfolio (date/time tba)