Course Syllabus

JOHN CABOT UNIVERSITY

COURSE CODE: "MGT 370"
COURSE NAME: "Sport Management"
SEMESTER & YEAR: Spring 2018

SYLLABUS

INSTRUCTOR: Keith Gilbert
EMAIL: [email protected]
HOURS: MW 1:30-2:45 PM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: MGT 301
OFFICE HOURS:

COURSE DESCRIPTION:
To develop an understanding of sport management (and numerous selected sub-sectors) in terms of marketing, demand and supply and their socio-economic context. The course will cover the structure and organisation of sports markets and industries, the socio-economic, cultural & political context of sports markets and industries, the governance and integrity of sport and the commercial sports sectors and selected key issues.

SUMMARY OF COURSE CONTENT:

Comments from the Professor:

This course has been specifically designed to support management students who have an interest in the burgeoning field of Sports Management.

It will cover several areas which relate specifically to the development of sports management across various aspects and in particular the following are some important issues are raised and highlighted on a weekly basis:

[1] Integrity in Sport

[2] Sustainability in Sport

[3] Sport Marketing and Sponsorship

[4] Managing the Olympics and Paralympics

For further understanding of the course content please refer to the course description.

The main objective if to provide ideas for the students to either start their own business or to continue with further education based on the subject matter provided. This will enable the students at the university who have an interest in sport to understand the management principles involved and also to allow them wider choices after they leave the university in terms of job prospects. Ideally the work will follow the students special interests and Professor Keith Gilbert will provide concrete examples of work place opportunities.

The following are the most important books on the reading list:

Beech, J. & Chadwick, S. (eds.) (2004) The business of sport management, London: Prentice Hall.

Billing, A., & Hardin, M. (ed.) (2014) Routledge Handbook of Sport and New Media, New York: Routledge

Grix J. (ed) (2014) Leveraging Legacies from Sports Mega-Events. Basingstoke: Palgrave Macmillan

Hoye, R. et al. (2015) Sport management : Principles and applications (4th Edn). Abingdon: Routledge

Kitchin, P., Hopwood, M., Skinner, J. (2010). Sport Public Relations and Communication. London: Routledge

Preuss, H. (Ed) (2007). The Impact and Evaluation of Major Sporting Events. Abingdon: Routledge.

Masterman, G. (2007) Sponsorship – for a return on investment. Oxford: Butterworth Heinemann.

Robinson, L., Chelladurai, P., Bodet, G., & Downward, P. (eds) (2012), Routledge Handbook of Sport Management. London: Routledge

Trenberth, L & Hassan, D. (2011) (eds.) Managing sport business. London: Routledge.

Westerbeek, H., & Smith, A. (2003) Sport business in the global marketplace. Basingstoke: Palgrave

Along with specific readings from the above texts will be journal and papers related to sports management in the John Cabot library to support the students throughout the course.

LEARNING OUTCOMES:

On completion of this module students should be able to:

Explain the characteristics of selected sports markets and industries
Understand the inter-connection between selected industrial sectors
Understand selected issues that affect sports markets and industries
Discuss the developments in specific sectors of the sport industries in relation to public policy, voluntary sector priorities, commercial objectives, and the integrity and governance of sport.

TEXTBOOK:

NONE

REQUIRED RESERVED READING:

NONE

RECOMMENDED RESERVED READING:

NONE

GRADING POLICY
-ASSESSMENT METHODS:

Assignment	Guidelines	Weight
Group project	Students will prepare a written commercial/investment analysis (1500 word report) on a particular sports business opportunity for a business audience. This opportunity can be a specific country or a particular sport/activity, league, competition or event. Overall, this item of coursework accounts for 30% of your marks.	30%
Essay	1500 word essay to be submitted electronically Answer one of the following five questions. 1. Examine good and bad practice of governance through relevant examples in relation to selected international sports bodies. How might such bodies improve their governance practices? 2. Does sponsorship work? Give examples of both good and bad practice in sponsorship to support both sides of the argument before expressing your opinion. 3. Why do cities bid for and host major or mega events? Are they right to do so and is it worth it? 4. Is sport losing its integrity? Discuss using evidence to support your arguments.	50%
Attendance		20%

-ASSESSMENT CRITERIA:
AWork of this quality directly addresses the question or problem raised and provides a coherent argument displaying an extensive knowledge of relevant information or content. This type of work demonstrates the ability to critically evaluate concepts and theory and has an element of novelty and originality. There is clear evidence of a significant amount of reading beyond that required for the course.
BThis is highly competent level of performance and directly addresses the question or problem raised.There is a demonstration of some ability to critically evaluatetheory and concepts and relate them to practice. Discussions reflect the student’s own arguments and are not simply a repetition of standard lecture andreference material. The work does not suffer from any major errors or omissions and provides evidence of reading beyond the required assignments.
CThis is an acceptable level of performance and provides answers that are clear but limited, reflecting the information offered in the lectures and reference readings.
DThis level of performances demonstrates that the student lacks a coherent grasp of the material.Important information is omitted and irrelevant points included.In effect, the student has barely done enough to persuade the instructor that s/he should not fail.
FThis work fails to show any knowledge or understanding of the issues raised in the question. Most of the material in the answer is irrelevant.

-ATTENDANCE REQUIREMENTS:
ATTENDANCE REQUIREMENTS AND EXAMINATION POLICY

You cannot make-up a major exam (midterm or final) without the permission of the Dean’s Office. The Dean’s Office will grant such permission only when the absence was caused by a serious impediment, such as a documented illness, hospitalization or death in the immediate family (in which you must attend the funeral) or other situations of similar gravity. Absences due to other meaningful conflicts, such as job interviews, family celebrations, travel difficulties, student misunderstandings or personal convenience, will not be excused. Students who will be absent from a major exam must notify the Dean’s Office prior to that exam. Absences from class due to the observance of a religious holiday will normally be excused. Individual students who will have to miss class to observe a religious holiday should notify the instructor by the end of the Add/Drop period to make prior arrangements for making up any work that will be missed. The final exam period runs until ____________

ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.

STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

WEEKLY LECTURE & SEMINAR PROGRAMME

DEFINING THE FIELD

Week 1 (a)

Introduction to the Course

Week 1 (b)

What is Sport Management?

THE STRUCTURE & ORGANIZATION OF SPORT MANAGEMENT

Week 2 (a)

The National & International Contexts of Business & Sport Across the World

Week 2 (b)

The Role of Government in the Sport and Leisure Industries

Week 3 (a)

The globalisation of the sports industry across the world

Week 3 (b)

Volunteerism

THE GOVERNANCE & INTEGRITY OF SPORT

Week 4 (a)

The Governance of Sport

Week 4 (b)

Principles & Measurement of Good Governance *

Week 5 (a)

Sport Integrity

Week 5 (b)

Managing the Outcomes from Mega Sporting Events

THE SOCIO-ECONOMIC, CULTURAL & POLITICAL CONTEXT OF SPORTS MARKETS & THE INDUSTRY

Week 6 (a)

The Social Context of Sport

Week 6 (b)

Sport Disability, Gender and Social Diversity

Week 7 (a)

Sport, Peace & Development

Week 7 (b)

The Development of Sports Delivery Systems through Quality Governance

THE COMMERCIAL SECTOR & SELECTED MAJOR ISSUES

Week 8 (a)

The Labour Market in Professional Sport*

Week 8 (b)

Sport Sponsorship

Week 9 (a)

Sport Marketing

Week 9 (b)

The Media and Sport

Week 10 (a)

Sport and Sustainability

Week 10 (b)

Sport and Business Values and Ethics

Week 11 (a)

The Business of Sport and Legacy

Week 11 (b)

Leadership and Sport

Week 12 (a)

Managing the Olympics and Paralympics

CSR and Sport

Week 13 (a)

Organisational Change in Sports Management

Week 13 (b)

Sports Law & International Relations

Guest Speaker

Week 14 (a)

Future of Sport & Course Conclusions