Week 1:
Course overview / Introduction to some key concepts: culture and popular culture; media and behaviors; consumption and taste; global vs local. Italian media and popular culture studies. Case study: Umberto Eco
Digital Italy: features of the digital era and their impact on traditional media. The coming of new media and their penetration in Italy. Rewriting youth culture: social networks, video and computer games. Smartphones: redefining personal and collective identities. Politics 2.0.: the rise of M5S and the ‘web democracy’.
Week 2:
Television: local and global formats. History of Italian television. The Americanization of the Italian small screen. From paleo to neo TV: the changing habits of family watching. Case studies: Gomorra (the series), Il Boss delle cerimonie and Italia’s Got Talent. Soccer and its centrality for the Italian public.
Week 3:
Cinema: the industrialization of the imaginary and the rise of a society of the spectacle. Italians’ contribution to world cinema: from silent movies to Neo Realism. Hollywood’s impact and some Italian ways to tell domestic stories. The average Italian as portrayed by Alberto Sordi and Fantozzi. Stardom and trend setters. Case study: To Rome with Love.
Week 4:
Radio: listening in a digital environment: the latest developments of an old medium. Radio and social behaviours: from transistor radios to car stereo. From state monopoly to free radios: the rise of DIY stations and the challenge to mainstream information.in the late Seventies. Case study: I cento passi (One Hundred Steps).
Week 5:
Revolt, countercultures and subcultures
Social movements and cultural resistance. The Long ’68. The alternative press and the birth of a counter-information. From no-logo to no-global movement. Classic subcultures: mods, hippies and punk vs contemporary subcultures: hip hop, skaters, emo. Labelling the new generations. Case study: Re Nudo pop festivals.
Week 6:
Recorded music: who are the best-selling artists in Italy and who has made it abroad. Popular music: indigenous drives and foreign influences (rock, rap, canzone, hip hop, etc). Music and national identity. The globalization of an Italian trademark: opera, bel canto, Neapolitan song.
Week 7:
Printing culture
The press: journalism in Italy from its heydays to DYT information. Printing and national habits: the destiny of books and the mutations of publishing industry in a world market. The kiosk as a popular attraction: educational publications round the corner.
Week 8: Mid-term exam - Course review
Week 9:
Holiday culture
Sunday, the sanctified holiday. Summer holidays and beach culture. Mythologies of Italy: from the Grand Tour to mass tourism. Autogrill, package tours, holiday villages and amusement parks: the irresistible rise of pseudo-places. A clash between tradition and modernity: Christmas in Italy.
Week 10:
Italian trademarks: food and fashion
Food TV shows and the rise of a cooking awareness. Food and national identity: hunger and the myth of a rural country. The invention of regional cooking. Gender in the kitchen. Fast vs slow food: ways of sitting at the table. Dressing up, dressing right: fashion TV shows. Icons of postmodernity and the counterfeit industry: Armani, Dolce & Gabbana and the imported logos.
Week 11:
Consumption styles: shopping and advertising
From village and neighborhood markets to round-the corner outlets, from supermarkets to shopping centers, the lure of things and the art of displaying them. Objects as symbolic consumption: gadgets: fads and fashions from the Sixties to date. Carosello and the fictionalization of advertising.
Week 12:
Church and the media
Pope Francis, Twitter and CTV (Centro Televisivo Vaticano). Fatal attraction: John Paul II and the Papa boys. How the church has assimilated the media, from cinema to radio, from TV to social networks. Catholic media in Italy: l’Avvenire, TV 2000, Radio InBlu
Final paper outline to be handed out in class
Week 13:
Queer cultures
Gender studies and politics in Italy. Labelling identities and trends: gay, queer, camp, trash, kitsch.
The murder of Pasolini: the first media event to focus on gay culture. Queer cinema, queer TV, queer music. The rise of a homosexual movement in the Seventies. The spread of LGBT culture.
In class presentations I
Week 14: In class presentations II - Course final review
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Readings will be assigned on a weekly base. What follows is a list of books that can be useful for the final paper:
Allen, Beverly and Mary J. Russo. Revisioning Italy. National Identity and Global Culture. Minneapolis: University of Minnesota Press, 1997.
Eco, Umberto, Apocalypse Postponed, Indiana University Press, 2000.
Edensor, Tim. National identity, popular culture and everyday life, Berg, 2002.
Fabbri, Franco and Plastino, Goffredo (eds.). Made in Italy. Studies in Popular Music. Routledge: London, 2014.
Forgacs, D. and Gundle, S. Mass Culture and Italian Society From Fascism to the Cold War, Indiana University Press, 2008
Forgacs, D. and Lumley, R. Italian Cultural Studies. An Introduction, Oxford University Press, 1996.
Hebdige Dick. Hiding in the Light: on Images and Things. Comedia: London, 1988.
Hibberd, Matthew, The Media in Italy: Press, Cinema and Broadcasting From Unification to Digital, Open University Press, 2008
Lumley, Robert, States of Emergency: Cultures of Revolt in Italy from 1968 to 1978, Verso, 1990
Sassoon, Donald. The Culture of the Europeans. From 1800 to the Present. Harper Collins, London, 2006.