PART I – STRATEGIC MANAGEMENT INPUTS
|
1
|
|
|
Introduction: Class Roadmap. Strategic Management and Strategic Competitiveness
The strategic management process. The competitive landscape. Models of above-average returns. Vision and mission. Stakeholders. Strategic leadership.
|
Temporary group selection
|
2
|
|
|
Focus on Creating Value
|
What is Strategy? (H)[1]
Additional reading: Building your company’s vision (E)
|
3
|
|
|
The External Environment
External Environment. PEST analysis. Identifying Strategy.
In-class PEST analysis
|
CS[2], Introduction, pp. xiii-xx
Environmental Analysis (M)[3]
What is Your Strategy? (H)
|
4
|
|
|
Industry Analysis and Competitive Analysis
|
The Five Forces that Shape Competitive Strategy (E)[4]
Temporary group selection
Strategy Identification due
|
5
|
|
|
Focus on Five-Force Analysis
How to prepare a case
|
The Five Forces in the Passenger Airline Industry (M)
|
6
|
|
|
The Chinese Fireworks Industry (case)
|
The Chinese Fireworks Industry (H)
How to Read, Discuss and Write Persuasively about Cases
Group Memorandum due
|
|
7
|
|
|
The Internal Environment
Resources, Capabilities, Building Core Competencies. Value Chain Analysis
|
Capabilities Analysis (M)
Competing on Capabilities (E)
|
8
|
|
|
Focus on Core Competencies
Starbucks case discussion
|
Evaluation of Core Competencies (M)
{Starbucks HBS case}
|
9
|
|
|
Focus on the Value Chain
Discussion of the value chain applied to sectors of JCU
|
Value Chain Framework and Support System for Higher Education (M)
|
STRATEGIC ACTIONS: STRATEGY FORMULATION
|
10
|
|
|
Business level strategy
Competitive Strategies: Cost Leadership / Differentiation / Integration. Positioning
|
Generic Competitive Strategies (CS, ch. 2)
Strategy Maps (M)
|
11
|
|
|
Focus on Strategic Components
IKEA case discussion
|
IKEA (H)
|
12
|
|
|
Focus on changing nature of the five forces of competition
|
Blockbuster – Netflix – Comcast (M)
Term Paper Due
|
13
|
|
|
Competitive Rivalry and Competitive Dynamics
|
Creating Competitive Advantage (H)
|
14
|
|
|
Focus on the complexity of competitive dynamics on a global scale or in a global context
|
The Candy Industry (M)
|
15
|
|
|
Corporate-level Strategy
Diversification. Vertical integration
|
Vertical integration in beef production (M)
Diversification Matrices (M)
|
16
|
|
|
Acquisition and Restructuring Strategies
Vertical, Related and Cross-Border Acquisitions. Problems in achieving acquisition success.
|
From Competitive Advantage to Corporate Strategy (E)
|
17
|
|
|
International Strategy
Multi-domestic, Global and Transnational Strategies
|
Determinants of National Advantage, Porter (E)
|
|
18
|
|
|
Guest Speaker: Luigi Orlandini, Canossa Events
|
|
19
|
|
|
National Advantage
Focus on Porter’s “national advantage diamond”
|
National Champions (M)
|
20
|
|
|
Students work on group project
|
Group Project – First Draft Due
|
|
21
|
|
|
Cooperative Strategy
Business, Corporate, International and Network Cooperative Strategies
Airborne Express (case)
|
Exercise TBA
Airborne Express (H)
Deadline to resubmit Term Paper
|
22
|
|
|
THE ELEVATOR PITCH COMPETITION – WORKSHOP
|
|
PART VI – SPECIAL TOPICS IN STRATEGIC MANAGEMENT
|
23
|
|
|
Managing Networked Businesses
|
|
|
|
24
|
|
|
Google Inc. case discussion
|
Google Inc. (H)
|
25
|
|
|
Guest Speaker: Filippo Chincozzi, Moovenda
|
|
26
|
|
|
Group Project
|
Group Project – Second Draft Due
|
|
27
|
|
|
Corporate Governance
Fogdog (case)
|
Fogdog (H)
|
28
|
|
|
Strategic Leadership
|
CEO as Strategist (E)
Group Project – Final Draft Due Presentation Slides Due
|
exam
|
|
TBD
|
FINAL PRESENTATIONS
|
|