This schedule is subject to change. Please check weekly. Textbooks: HuffPost=The Huffington Post Complete Guide to Blogging (on reserve); Hill/Lashmar = Online Journalism: The Essential Guide |
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Week |
Date |
Topic |
Key terms |
Reading |
Textbook/Links |
Assignment |
Activity |
1 |
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Intro |
Ethics, censorship, the law, fair use/copyright/creative commons |
chpts. 12-13 |
Hill/Lashmar |
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Compare ethical principles |
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Take short online course: Online Media Law: The Basics for Bloggers and Other Publishers |
http://tinyurl.com/39ejw9x |
Take the minicourse and email the final grade to: [email protected] |
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2 |
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Module 1: Curation/Blogging |
Day 1: Main technical elements of blogs, blogging terms, choosing a blog topic |
Chpts. 1-4 |
Hill/Lashmar |
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Headline writing; compare blog posts; active voice, writing captions |
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Research Activities: Examine coverage of controversial event; book/film review; find suitable info; compare and contrast sources; research an organization |
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Day 2: basic posting formula, critique HuffPost's best of blogs, headlines, ledes |
"Blogging and the Emerging Media Ecosystem" |
http://www.openmediaeducation.net/com480/files/2015/01/Blogging-and-the-emerging-media-ecosystem.pdf |
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3 |
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Curation/Blogging |
Day 1: Lateral writing, summaries |
Chpts. 2-4 |
HuffPost (on reserve) |
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Day 2: |
Chpts. 8-9 |
Hill/Lashmar |
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4 |
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Curation/Blogging |
Day 1: |
"How to Write Articles and Essays Quickly and Expertly" |
http://halfanhour.blogspot.ca/2006/09/how-to-write-articles-and-essays.html |
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5 |
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Curation/Blogging |
Day 2: |
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6 |
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Module 2: Public Service Announcement (PSA) |
Day 1: Technical terms for scripts (camera movement, camera shots) |
Read and review PSA materials on class website |
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Research activities: Find suitable information; compare and contrast sources; research facts, statistics, data; audience research |
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Day 2: |
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7 |
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PSA |
Day 1: Critique and discuss PSAs |
ch. 6 |
Hill/Lashmar |
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Day 2: |
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Day 1: Write PSA treatment for get out the vote campaign |
Read and review PSA materials on class website |
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Day 2: |
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8 |
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PSA |
Day Storyboarding, scripts: |
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9 |
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Module 3: Audio and podcasting script |
Day 1: Hand out chapt. 1 of War of the Worlds, listen to 15 minutes of 1938 Orson Wells broadcast, screen 10 minutes of 2005 film |
Read and review materials on class website |
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Research activities: Book/film review; trace scholar's career (interview) |
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Day 2: Go over keys to radio writing; handout transcript for This Ameriacn Life episode 126 Act One, listen to Act One and take notes in margins of different sounds used; handout Trump article, discuss how to convert to audio. |
Radio--An Illustrated Guide |
https://www.dropbox.com/s/e71bcaizj8lsyxx/Radio-An-Illustrated-Guide.pdf?dl=0 |
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10 |
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Audio cont. |
Day 1: Convert trump article to script. |
Ch. 5 |
Hill/Lashmar |
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11 |
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Audio cont. |
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12 |
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Audio cont. |
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13 |
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Module 4: Press Kit and strategic communication |
Press Releases |
Read and review materials on class website |
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Inormation literacy, research, audiences |
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Research activities: research media organization |
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14 |
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Strategic Communication |
Copywriting |
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Writing a pitch |
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