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JOHN CABOT UNIVERSITY

COURSE CODE: "AS 311"
COURSE NAME: "Advanced Graphic Design"
SEMESTER & YEAR: Fall 2017
SYLLABUS

INSTRUCTOR: Sabrina Schmidt
EMAIL: [email protected]
HOURS: W 9:00-11:45 AM
TOTAL NO. OF CONTACT HOURS: 45
CREDITS: 3
PREREQUISITES: Prerequisite: AS 101
OFFICE HOURS:

COURSE DESCRIPTION:
The aim of this course is to provide the advanced theoretical knowledge, practical skills and individual coaching necessary to successfully manage a creative design project from start to finish. The course is meant for students who wish to continue to deepen their knowledge of Graphic Design, and assumes a basic competence in conceptual thinking, design principles, and the use of the major design softwares. Students will carry out comprehensive design projects in the fields of typography, advertising, branding & identity, packaging or illustration, in order to gain insight into the various phases of a design production. Instruction is both on an individual, tutorial level and in group lessons. This course will help students acquire the technical and artistic competency expected in the professional workplace.
SUMMARY OF COURSE CONTENT:

The course enables students to manage a corporate identity design project from start to finish. Under the supervision of the instructor, each student will carry out a design project with a defined scope of work. The main focus of the course will consist in concept development, graphical execution, time management, and presentation skills. Background information, including insightful experiences from world renowned Graphic Desigers, and inspiring case studies, will further students’ learning and understanding of Graphic Design in today’s world.

N.b.
For specific inquiries or to set up an appointment please contact Prof. Schmidt via email on [email protected]
Changes, additional course information, etc. will be posted on MyJCU. Students are kindly asked to check this regularly and in advance of each class.
Make-up work is not offered, except in exceptional circumstances and after consultation with the Dean of Academic Affairs.

LEARNING OUTCOMES:

How to interpret a design brief
How to define an identity
How to develop design concepts
How to create a distinct style
How to prepare artwork for print & web

TEXTBOOK:
NONE
REQUIRED RESERVED READING:
NONE

RECOMMENDED RESERVED READING:
NONE
GRADING POLICY
-ASSESSMENT METHODS:
AssignmentGuidelinesWeight
ParticipationParticipation is expressed through commitment, resourcefulness, originality, technical skill, presentation skills, attention to detail, punctuality and timely delivery of assignments.50%
Final examFinal presentation of design project including complete digital documentation.50%

-ASSESSMENT CRITERIA:
AWork of this quality shows excellent mastery of the course content along with exceptional levels of technical skill, artistic awareness, originality, resourcefulness, commitment, quantity of work and improvement. There has been excellent collaboration and leadership in group projects, and there have been no attendance prob
BA highly competent level of performance with work that directly addresses the content of the course, with a good quantity of work produced.
CAn acceptable level of performance: the work shows awareness of the course content, but is very limited in quantity, quality, commitment and skill.
DThe student lacks a coherent grasp of the course material and has failed to produce much work. The student has barely done enough to persuade the instructor that s/he should not fail.
FNegligent in attendance, academic honesty, or engagement with the course content.

-ATTENDANCE REQUIREMENTS:

All scheduled classes are mandatory.
Absence and late arrival affect the final grade.
Please refer to the university catalogue for the attendance and absence policy.

ACADEMIC HONESTY
As stated in the university catalog, any student who commits an act of academic dishonesty will receive a failing grade on the work in which the dishonesty occurred. In addition, acts of academic dishonesty, irrespective of the weight of the assignment, may result in the student receiving a failing grade in the course. Instances of academic dishonesty will be reported to the Dean of Academic Affairs. A student who is reported twice for academic dishonesty is subject to summary dismissal from the University. In such a case, the Academic Council will then make a recommendation to the President, who will make the final decision.
STUDENTS WITH LEARNING OR OTHER DISABILITIES
John Cabot University does not discriminate on the basis of disability or handicap. Students with approved accommodations must inform their professors at the beginning of the term. Please see the website for the complete policy.

SCHEDULE

 

Meeting place: Mac Lab, Largo Fiorentini 1 (Inside Art Studio: Internal 3).

1. Wednesday August 30 -
Kick-off project (Brief)

2. Wednesday September 6 - Development concept

3. Wednesday September 13 - Interim presentation

4. Wednesday September 20 - Work-in-progress

5. Friday September 22 (Make-up day for November 1) - Work-in-progress

6. Wednesday September 27 - Work-in-progress

7. Wednesday October 4 - Work-in-progress

8. Wednesday October 11 - Work-in-progress

9. Wednesday October 18 - Work-in-progress

10. Wednesday October 25 - Work-in-progress

11. Wednesday November 8 - Work-in-progress

12. Wednesday November 15 - Design contest

13. Wednesday November 22 - Work-in-progress

14. Wednesday November 29 - Delivery

15. December 2 - December 7 - Presentation (exact date/time tba)