This course will help students enhance their understanding of the strategic role that communication plays in the business world, and how effective communication can make or break a deal, an idea, a proposal, etc. The course will analyze how communication is used to inform, motivate, facilitate change and create value in today’s rapidly evolving organizations, and how the means of communication are changing constantly.
It will evaluate what determines effective business communication, and how to achieve it. Students will learn how to develop, support and organize arguments and how to strengthen their research skills. They will develop their written, oral and interpersonal communication skills in business settings and across a range of tasks including letters, memoranda, resumes, press releases, emails, reports and presentations. Students will learn how to effectively deliver negative and positive business news while maintaining a confident tone, how to communicate persuasively, how to present themselves to the business world through resumes and cover letters and how to create and present effective visual aids. The course will include at least one guest speaker and a resume workshop.
This course is writing-intensive.