SCHEDULE
Jan 16, 18 Managing Profitable Customer Relationships Chap 1
Jan 23, 25. Strategic planning Chap 3
Jan 30, Feb 1 Marketing environment Chap 4
Feb 6, 8 Consumer buyer behavior Chap 5
Feb 13, 15 Segmentation, Targeting, and Positioning Chap 9
Feb 20, 22 Revision day Mid-Term exam (Chapters 1, 3, 4, 5, 9)
Feb 27, March 1 Product mix Chap 11
March 6, 8 New product development Chap 12
March 13, 15. Pricing considerations Chap 14
March 20, 22 Integrated Marketing Communication Chap 15
March 27, 29 Marketing Channels Chap 19
April 3, 7 Spring Break
April 10, 12 TBA
April 19 TBA
April 24, 26 Project Presentations
April 29 – May 5 Final exam (Chapters 11, 12, 14, 15, 19)