*Students enrolled in the H Section of the course will work with the Professor to develop an extra component of the final paper and final project in line with their interests. There will be extra readings and a specific assignment for this specific section.
Week 1&2:
The State of Television
-Traditional TV
-The Post-Network Era
Week 2&3:
Everywhere But On TV: The Technological Revolution of Television
-Television Technologies and Infrastructures
Week 4&5:
Making Television: Changes in the Practices of Creating Television
-Roles and Practices
-Making Programs, Developing Formats
-Programming Strategies in Network, Multi-Channel and Online TV
Week 6:
Revolutionizing Distribution: Breaking Open the Network Bottleneck
-DVDs, VODs, Downloading, Broadband Channels, Piracy
Week 7:
Advertising, Product Placement and Branded Television
-The New Economics of Television
Week 8:
Assessing the Audience
-Transformed Measurement Techniques and Technologies
Week 9&10:
The Global Televisual Landscape
-Technologies and Audiences, Broadcasting and Reception
Week 11&12:
Television Culture: Reality TV, Tabloid Culture, Interactivity and Premium Content
-Promos, Paratexts, Spoilers, Hype, Bumpers, Intros and Spinoffs
Week 13&14:
Televisuality: Or, Television Style